Here's the new campaign for IKEAs Pax system featuring singer Eli Preiss, shot with her personal things and clothes in a one-shot of a 5 meters wide PAX wall in the studio.
100% personalized for Eli by Helga Göllner (art dep) and team, styled by Johanna Bouvier and groomed by Jessie Way and produced by the always incredible present perfect production.
CD: Nicolas Frey
Text/Concept: Tina Buchegger
AD: Dietmar Kreil
Graphic Design: Borie Lim
Account: Philipp Rauscher, Magdalena Bukovics
MP: Sebastian Strobl, Helmut Kosa